Privacy Policy

Last updated: 11th February 2026

True North (“we”, “us”, “our”) is committed to protecting your privacy and complying with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This Privacy Policy explains how we collect, use, store, and disclose personal information when you access our website, create an account, submit reviews, or purchase our products.

1. Business Details

True North is operated by a sole trader registered in Australia.

Business Name: True North
ABN: 20410580561

Country of Operation: Australia

2. Personal Information We Collect

We may collect personal information including, but not limited to:

Full name
Email address
Phone number
Billing and shipping address
Order and transaction details
Account login credentials (if an account is created)
Customer reviews and submitted content
IP address, device identifiers, browser type, and usage data

We only collect personal information that is reasonably necessary for the operation of our business.

3. How Personal Information Is Collected

Personal information may be collected when you:

Place an order or create an account
Submit a customer review or rating
Subscribe to email marketing communications
Contact us directly
Interact with our website or advertisements
Use our website, including via cookies and tracking technologies

4. Purpose of Collection

Personal information is collected and used for purposes including:

Processing orders and payments
Shipping and delivery
Account management
Customer support and enquiries
Marketing communications (email and, in future, SMS)
Displaying customer reviews and feedback
Website analytics and performance monitoring
Advertising and remarketing
Warranty claims and returns
Legal and regulatory compliance

5. Marketing Communications

By providing your contact details, you consent to receiving transactional and marketing communications, including emails relating to promotions, product launches, and brand updates.

You may opt out of marketing communications at any time by using the unsubscribe link or contacting us directly. Transactional communications (e.g. order confirmations) cannot be opted out of.

6. SMS Communications

We may introduce SMS communications in the future. Where applicable, SMS communications will comply with Australian spam and privacy laws, and opt-out mechanisms will be provided.

7. Customer Reviews & User-Generated Content

By submitting a review or other content, you grant True North a non-exclusive, royalty-free, perpetual right to use, reproduce, and display that content for business and marketing purposes.

Submitted reviews may be publicly displayed alongside first names or initials.

8. Disclosure of Personal Information

We may disclose personal information to third parties where reasonably necessary, including:

Payment processors
Shipping and logistics providers
Website hosting and e-commerce platforms (including Shopify)
Email and SMS service providers
Analytics and advertising platforms (including Google Analytics and Meta)
Professional advisers and regulatory authorities where required by law

We do not sell personal information.

9. Analytics, Advertising & Tracking

We use third-party services including Google Analytics and Meta Ads to:

Analyse website usage
Measure advertising performance
Deliver targeted advertisements

These services may use cookies, pixels, and similar technologies to collect data. You can manage cookie preferences through your browser settings.

10. Overseas Disclosure

Some third-party service providers may store or process personal information outside Australia. Reasonable steps are taken to ensure overseas recipients handle information in accordance with Australian privacy standards.

11. Data Security

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure, including:

Secure servers
Encrypted payment processing
Limited access controls

However, no data transmission over the internet can be guaranteed as fully secure.

12. Access & Correction

You may request access to or correction of personal information held by us. Requests must be made in writing and may require identity verification.

13. Data Retention

Personal information is retained only for as long as necessary to fulfil the purposes outlined in this policy or as required by law.

14. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of external sites.

15. Complaints

If you believe we have breached the Australian Privacy Principles, you may contact us in writing. We will investigate and respond within a reasonable timeframe.

If unresolved, complaints may be escalated to the Office of the Australian Information Commissioner (OAIC).